Hair Is Fabric Cleansing Conditioner by Deciem 

Review of Deciem’s Hair is Fabric Anti Frizz Cleansing Conditioner with cleansing fractions 

Introducing Deciem’s conditioner like no other, Hair is Fabric. I’m actually finding it hard to put this into words- it’s so cool and different. So named on the principle that “You wouldn’t wash couture clothing with detergent so why care any less for your hair” I don’t know, I probably would. I don’t have couture clothes and I care for my fabrics by slinging them in a hot wash with some Daz. I definitely take better care of my hair than I do my fabric. That being said, I like the name. 

“Think of HIF Cleansing Conditioner as dry cleaning for your hair, only with water” say what Deciem?! What Deciem so esoterically means is they don’t use detergents to clean the hair. Instead the HIF contains “Cleansing Fractions”. 

Hair Is Fabric Cleansing Conditioner by Deciem product range in shop
Hair Is Fabric Cleansing Conditioner by Deciem Review

There are 15 types of Hair is Fabric Cleansing Conditioner (and a new one on the way- Density Support)-

  • Hydration Support 
  • Intensive Support 
  • Colour Support
  • Volume Support
  • Straight Hair Support
  • Curly Hair Support
  • Anti Frizz Support 
  • Growth Support
  • Anti Aging Support
  • Black Hue Support
  • Red Hue Support
  • Blonde Hue Support
  • Silver Hue Support
  • Anti Brass Support

Hair is Fabric has got you covered. Each one has different cleansing and conditioning abilities and different active ingredients. Each product has a completely different formulation, consistency, scent and colour. HIF costs between £25 and £50 for a 180ml tube, the Anti Frizz is £30. Which is a little pricey for a shampoo/conditioner. 

How Did Hair is Fabric Anti Frizz Cleansing Conditioner Perform on Curly Hair
Hair Is Fabric Cleansing Conditioner by Deciem Packaging
Hair Is Fabric Cleansing Conditioner by Deciem Review

Anti Frizz Cleansing Conditioner is packaged really nicely in a metal paint style tube. The ingredients go like this-

Ingredients- Aqua (Water), Palmitamidopropyltrimonium Chloride, Parfum (Fragrance), Propylene Glycol, Crambe Abyssinica Seed Oil, Glycol Distearate, Acacia Senegal Gum, PPG-3 Caprylyl Ether, Xanthan Gum, Ethylhexyl Stearate, Hydroxyethylcellulose, Hydrolyzed Keratin, Tremella Fuciformis Sporocarp Extract, Sodium Methyl Cocoyl Taurate, Tocopheryl Acetate, Propanediol, Panthenol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Glycerin, Betaine, Sodium Chloride, Lecithin, Potassium Sorbate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Carrageenan, Chlorphenesin, Phenoxyethanol, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Eugenol, Geraniol, Hydroxycitronellal, Limonene.

The main ingredient is Palmitamidopropyltrimonium Chloride, which is a mild cleanser which is safe to use and suitable for curly hair.  If you have frizzy or curly hair, Sulphates like Sodium Laureth Sulphate or Sodium Lauryl Sulphate are your worst enemy. They will strip all the natural oils from hair, like fairy liquid. Sulphate free hair cleansers are much gentler. The conditioning comes from Tremella Fuciformis Sporocarp (snow mushroom) Extract, Crambe Abyssinica Seed Oil, Hydrolysed starch and keratin.

The texture of HIF Cleansing Conditioner is like a thick soapy gel. I love the smell, it’s clean and aromatic and not perfumey or girly. 

Hair Is Fabric Cleansing Conditioner by Deciem Blob of shampoo on hand
Hair Is Fabric Cleansing Conditioner by Deciem Review
You really don’t need much of the Conditioner to do the job, maybe 5p/10p sized blob. It makes a dense foam that you leave on for a full 3 minutes to get the most of the conditioning ingredients. It takes a bit of rinsing out, which is why I wouldn’t use much to begin with. A 180ml tube is going to go a long way.  Typically for Deciem, this is a hair care product like no other, it doesn’t feel, smell or behave like any other shampoo or conditioner I’ve tried. It’s gorgeous to use and leaves my hair feeling fresh but not dried out. 

The only thing is that if I just use the HIF anti frizz as directed, it leaves my hair a bit frizzy. I have 2b curly hair which is thick and prone to looking like a head of wire wool. Here’s the after photo-

Hair Is Fabric Cleansing Conditioner by Deciem- head of frizzy brown hair
Hair Is Fabric Cleansing Conditioner by Deciem Review- After Cleansing with HIF and leaving on for 3 mins

After just using HIF on its own my hair is a bit dry. It could benefit a bit of conditioner. I just use my HIF Anti Frizz as a shampoo, then I use a separate conditioner. It works fab as a shampoo, it’s moisturising and cleansing, doesn’t irritate my scalp, but it does need a bit of conditioner. I’ve been using Hair is Fabric Anti Frizz for weeks now and I love it. I generally use it every 2nd or third day and condition afterwards and in between with a separate conditioner. The tube has lasted months. 

HIF Anti Frizz Cleansing Conditioner Summary

In typical Deciem style, Hair is Fabric is different, esoteric, pleasingly packaged and is like no other hair product. I find it so gratifying to use, even though it doesn’t actually cure my frizz, I’m probably going to buy it again anyway. It’s a bit pricey at £30 but it’s lasted me months and there’s still some left. Hair is Fabric respects the long term health of the hair, even if it doesn’t do what it sets out to do i.e. cure frizz, it’s still a good product. 

Find Anti Frizz and the whole Hair is Fabric Support range at (this review contains pr samples but I’m not getting paid so I’m not piping you any guff)


4 Comments Add yours

  1. Noha ♡ says:

    Oooooh I love Deciem, how have I never heard of this range haha. Sounds so interesting, I need to look into it xx

    Liked by 1 person

    1. It’s amazing Noha, you should definitely check it out x


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s